Dodge these 5 mistakes that lead to: wasted budgets, seconding guessing plans, and embarrassing social media headlines that can wreck your reputation & market position.
In this course you’ll learn how to …* Define Clear, Measurable Goals* Choose an Agency Based on Value* Prioritize Substance Over Style* Integrate All Teams and Marketing Efforts* Establish Clear Communication ChannelsThis free email course gives you everything you need to know to hire a PR / Digital marketing firm (… even if you’ve done it before)
Are you ready to overcome 5 of the biggest mistakes executives and small business owners make when hiring a PR / Digital Marketing firm?
My name is Jay Forsyth. I have 25 years in the public relations and digital marketing field. And now, I want to share what I know with you.
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: Mistake #1 - Failing to Define Clear, Measurable Goals, Long Term Outcomes — and why this leads to the inability to gauge realistic, practical outcomes and justify PR / digital marketing spend, which triggers frustration and ends the PR / digital program too soon.Day 2: Mistake #2 - Choosing Agency Based on Lowest Price Rather Than Total Value — and why this can create subpar results and potential damage to brand reputation.Day 3: Mistake #3 - Prioritizing Style Over Substance — and why this looks good but fails to reach the right audience with a persuasive message, wastes resources and damages the company's reputation and market position.Day 4: Mistake #4: Lack of Integration Between PR / Digital and Other Marketing Efforts — and why this results in inconsistent messaging and missed synergies between marketing, PR and digital efforts and internal confusion and missed opportunities to fully communicate to target audience.Day 5: Mistake #5: Neglecting to Establish Clear Communication Channels With the PR / Digital Marketing Firm — and why failing to set up regular check-ins, reporting structures, and points of contact can result in misunderstandings, delays, and a lack of accountability.
Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.
Within the next minute or two, you're going to get an email from me ({Your Name}).This email contains instructions to get started with our {{EEC Name}}, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)